Comments no longer rule

cloud of words or tags related to blogging and blog design on a  digital tablet with cup of coffeeJust because a blog does not have a lot of comments does not mean that people are not talking about it.

If you only look at blog comments to measure popularity or, how engaged people are … you are stuck in the 90s!

Before social media popped up, the discussion was of course beneath the post on someone’s blog. We did not link our blog posts to Facebook, Google Plus or, Twitter.

Now we do.

A cursory check of comments on a blog is misleading. Many people tend to comment on social media platforms where they found the link to a particular blog post. And, since they communicate with the blogger on SM they do not repeat their thoughts in the comment box on the blog itself.

A blog is just one part of the blogger’s use of social media. Do not just count comments to see what their reach is.

Happy Blogging!

15 thoughts on “Comments no longer rule

  1. Pingback: Disabling comments
  2. I agree, and besides just about the only ones who do comment on blogs are bloggers themselves. It’s like dropping a calling card on one’s desk, it’s our way of letting the blogger know we were here. Non bloggers don’t feel the need to do that, but they will hit the “LIKE” button if it’s there!


    1. Exactly, and that is one reason why I love the WordPress reader as well. I get to see the blog, can easily comments and all this from one log-in and one page.

      Share buttons are really important. Not sure though whether they should show how times a post was shared on what platform. Some might see a high number and think “it was shared so often, i don’t need to do that again.” Thoughts on that, Marie?



      1. 🙂

        The day I switched all my blogs to WordPress is the day my life became so much easier… Having everything together is fantastic. The orange flag telling me I have some form of activity when I’m on any WP site is the best thing ever.

        The sharing option is one thing I tend to flip-flop back and forth with. Having it there at the bottom of my posts makes me feel almost as if I’m begging my readers to promote me.


      2. Me too but … I learned that most of my readers do not read my blogs by email but on the web so those buttons make sense. However, the choice between just the icon, icon + text + numbers … that’s my issue. Want to do a guest post about that?


      3. Yes, the sharing and the mixed feeling it gives you as you said earlier. It is interesting because some place the icons there and do not think about it at all and some ponder what to do. It could be helpful for newbies in the blogosphere!


      4. No, just fit it into your schedule and email it to me when you are done. I only use deadlines on my other blog as it deals partly with breaking news.

        This one about blogging in general, is timeless. I aim to help newbies and especially those who left their blogs a while ago and need some encouragement to revamp and restart.


  3. Comments are a fine measure of engagement for only about 10% of your audience…and that’s on a GOOD day. To get people to take the effort to leave a comment, you have to have a topic they’re passionate about on their own, or you have to manufacture enough passion that they’re prompted to want to join in.

    It’s rare these days when you have enough community in your blog that your readers will comment just because they like talking to you…which makes those readers so much more appreciated.

    Comments can be very important, but only important as part of the overall conversation that’s happening here, there, and everywhere else!


    1. Thanks, Patrick. I get many reactions to my posts on Twitter, in LinkedIn Groups, and through email. Despite being passionate about a subject, people just do not copy the reactions they left on your SM platforms in the comment box beneath the post. They consider it done. And so do I.


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