Are you a blog diva?

stop signEvery blogger remembers the first time they posted their thoughts online.

That huge smile that came on your face when you hit “publish” for the first time and eagerly awaited to see how the world would respond to your musings.

That smiles stayed there until no likes or shares popped up.

Newbie bloggers will experience this. Why? Because you do not know your audience.

Allow me to explain.

On DCC, it took me a year to get a steady readership. Why? People are busy, they follow more than one blog (so daily updates are not always welcome), and many of my readers are professionals who do not regularly read blogs. They read some blogs in between meetings or after business hours.

After watching my readership’s behaviour, I learned that they are not big on sharing by using the share buttons or, by signing up to receive new posts by email. However, they are excellent in actually going online to read my blog and they added my blog to their blog rolls.

If you are new to the blogosphere you do not know any of this. You just started  so you do not know your audience yet let alone what their habits are. So take note:

1: You will not WOW the world from Day #1.

Unless you are a celebrity with a huge established fan base before you start blogging, forget it. It takes time to build up a steady readership base. Remember that steady grow is what we are after and that slow but steady progress is cool. Speedy took off like crazy and burned out, remember?

2: When you start your blog check with friends & family first.

See who already has a blog and ask them to add yours to their blog rolls. This way, you get a fan base that will also serve as support system. You expand from here.

3: It is not social MEDIA. It is SOCIAL media!

If you only promote yourself people will be less inclined to link, share, help out, like, RT, etc. There is a reason why this is called social media. It is a new way to broadcast yourself and the news but it is based on the premise of being social. So chat! Ask followers how they are doing, RT their successes, encourage & congratulate, and give virtual hugs when someone is clearly hurting.

4: Being human on the web does not mean that you are not professional.

You can be professional by being ethical and watching what type of information you share. However, why should that mean that you cannot socialize at the same time? Have you ever gone to high-profile meetings or conferences? Noticed what happened during the breaks? Noticed how the meetings progressed from formal and hesitant to informal and team building? Why? It is called the water-cooler effect. During the break, we have a short moment to be less strict, less formal. And during that short moment, we connect over details: sports, being hungry, the quality of the coffee, etc. That also works in social media.

In short: start that blog, smile when you publish that first post but be realistic. The world will not discover you at first click. But, that is not the purpose for real bloggers.

Real bloggers share their experiences and stories. We do not expect anything in return. And, if we do get something in return we cherish that and spread the word.

So go ahead and blog but not as a diva. Be a real blogger!

GO!

12 thoughts on “Are you a blog diva?

  1. Your take on building a blog that gets read are excellent. Bloggers should help and be helped if they want large readership. Collaboration is key. Let’s help one another get the Facebook like, Twitter – follow me and get the readership expand exponentially.

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  2. Great advice and so true. I began my blog in June 2011. Readership has grown steadily, but I’m in a niche of careers for those 40+ and my blog will never have following of a broader audience. I’m okay with that, so a big part of blogging is knowing your audience, but also setting objectives.

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  3. I started blogging in Mid November 2014, and didn’t smile when I pushed the publish button. I was too nervous, and still am whenever I have to press that button. Building an audience takes time and patience, but it’s fun too. I didn’t know much about the communities when I started, and only joined a couple 2 weeks into blogging. That’s when things started to change for the better, not only for my blog, but for my social life. I encourage newbies to join these communities. Your blog is great.

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    1. Thank you for the compliment, Michelle. It can be hard in the beginning. I had to get used to social media as well. It does take time but since I am having fun with it … I don’t mind. Let me know if I can help you.

      Cheers!

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  4. This was so encouraging to me as a new blogger! I just started my blog 3 months ago and am so grateful for bloggers like you who help keep my spirits up every day. Thank you!

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  5. Well said. Fortunately, I didn’t start my blog with the expectation that people would find me right away. I think that being an introvert helped me expect that no one would ever find me, so I’m STILL amazed when stats show that I’ve had a good day.

    I hear many bloggers quote that movie line, “If you build it, (they) will come.” Building a blog, even building a blog with stellar content, does not guarantee readers. That’s why marketing — particularly social media — can play such a major role.

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  6. It definitely takes time to build an audience or even to get noticed. I think I went into it assuming that I never would, which made it easier for me when it took a while. 🙂

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