That huge smile that came on your face when you hit “publish” for the first time and eagerly awaited to see how the world would respond to your musings.
That smiles stayed there until no likes or shares popped up.
Newbie bloggers will experience this. Why? Because you do not know your audience.
Allow me to explain.
On DCC, it took me a year to get a steady readership. Why? People are busy, they follow more than one blog (so daily updates are not always welcome), and many of my readers are professionals who do not regularly read blogs. They read some blogs in between meetings or after business hours.
After watching my readership’s behaviour, I learned that they are not big on sharing by using the share buttons or, by signing up to receive new posts by email. However, they are excellent in actually going online to read my blog and they added my blog to their blog rolls.
If you are new to the blogosphere you do not know any of this. You just started so you do not know your audience yet let alone what their habits are. So take note:
1: You will not WOW the world from Day #1.
Unless you are a celebrity with a huge established fan base before you start blogging, forget it. It takes time to build up a steady readership base. Remember that steady grow is what we are after and that slow but steady progress is cool. Speedy took off like crazy and burned out, remember?
2: When you start your blog check with friends & family first.
See who already has a blog and ask them to add yours to their blog rolls. This way, you get a fan base that will also serve as support system. You expand from here.
3: It is not social MEDIA. It is SOCIAL media!
If you only promote yourself people will be less inclined to link, share, help out, like, RT, etc. There is a reason why this is called social media. It is a new way to broadcast yourself and the news but it is based on the premise of being social. So chat! Ask followers how they are doing, RT their successes, encourage & congratulate, and give virtual hugs when someone is clearly hurting.
4: Being human on the web does not mean that you are not professional.
You can be professional by being ethical and watching what type of information you share. However, why should that mean that you cannot socialize at the same time? Have you ever gone to high-profile meetings or conferences? Noticed what happened during the breaks? Noticed how the meetings progressed from formal and hesitant to informal and team building? Why? It is called the water-cooler effect. During the break, we have a short moment to be less strict, less formal. And during that short moment, we connect over details: sports, being hungry, the quality of the coffee, etc. That also works in social media.
In short: start that blog, smile when you publish that first post but be realistic. The world will not discover you at first click. But, that is not the purpose for real bloggers.
Real bloggers share their experiences and stories. We do not expect anything in return. And, if we do get something in return we cherish that and spread the word.
So go ahead and blog but not as a diva. Be a real blogger!